Our mission is to empower professional women by providing them with a collection of premium quality and timeless pieces that are both stylish and functional. Our goal is to help women stand out and feel confident in their personal and professional lives through their clothing choices, promoting a sense of individuality and creativity. We believe that every woman deserves to have access to high-quality and affordable clothing that aligns with her values, and that's why we prioritize affordability without compromising on quality or style. Our brand is dedicated to helping women dress for success while promoting a sense of professionalism, confidence, and style.
Our vision is to revolutionize the way professional women dress, by creating a new standard for stylish and functional office wear. We strive to become the go-to destination for women who want to express their individuality and professionalism through their clothing, offering a wide range of versatile and high-quality pieces that cater to the needs of modern working women.
Established in October 2020, Woo was founded by a passionate fashion enthusiast who noticed a gap in the market for distinctive office wear that reflected the unique style and personality of professional women. The founder had a keen eye for detail and design, and was frustrated by the lack of high-quality, affordable clothing options that stood out from the crowd.
Driven by this vision, she set out to create a brand that would offer discerning professional women a new way to express themselves in the workplace. With a dedication to exquisite craftsmanship and attention to detail, Woo sought to empower women to feel confident and stylish in the clothes they wore, whether in the boardroom or beyond.
With a commitment to affordability and style, Woo is proud to empower women to take charge of their careers and make a statement in everything they do.