Established in October 2020, Woo was founded by a passionate fashion enthusiast who noticed a gap in the market for distinctive office wear that reflected the unique style and personality of professional women. The founder had a keen eye for detail and design, and was frustrated by the lack of high-quality, affordable clothing options that stood out from the crowd. Driven by this vision, she set out to create a brand that would offer discerning professional women a new way to express themselves in the workplace. With a dedication to exquisite craftsmanship and attention to detail, Woo sought to empower women to feel confident and stylish in the clothes they wore, whether in the boardroom or beyond. With a commitment to affordability and style, Woo is proud to empower women to take charge of their careers and make a statement in everything they do.